I’ve been blogging for a little over two years now. In that time I have learned a lot {and still have a lot to learn}. Recently I’ve made a decision though to go back to Old School Blogging. What is old school blogging, you ask? Let me give you my definition:
old school blogging= blogging about what you love and enjoy just because you love and enjoy it, and doing it to serve others by sharing your knowledge and expertise.
Blogging has become this game of likes and follows. Anyone can set up a blog, which is great, but what people used to have to work hard for, there are now many ways to cheat the system and I don’t really see how it’s helping anyone.
It used to be that a person started a blog with an idea and shared the blog with their friends and family. If their friends and family really liked what was on said blog they would share it with their friends and so on. And that’s how a blog’s readership would grow. As an added benefit the blog naturally used key words that would begin to show up on Google searches and drive even more traffic from those looking for that specific type of content.
Now days a blogger has so many ways to cheat the system to get likes and follows. Recently I have seen bloggers hosting giveaways with multiple bloggers for a large prize and the whole purpose is to boost their numbers. And it works. They get lots of followers very quickly. Which is great but they aren’t real followers in my opinion. I know this because I have done plenty of giveaways in the past {and I love to do giveaways for my followers} and I always gain new followers with them. I even advertise these giveaways because I feel it is my job to get the company I am working with as much exposure as possible and I really enjoy sharing a company or product I believe in. However, many of the new likes and follows I get from giveaways aren’t true followers. In other words they didn’t “like” me because they really liked Mommy Kudos or sign up for emails because they can’t wait to read the next post. Lot’s of them aren’t even in the demographic for Mommy Kudos. When I did a giveaway for moms to do something nice that is taking care of themselves I had plenty of men commenting because the giveaway was in the form of an Amazon.com gift certificate. I’m pretty sure these guys aren’t becoming loyal Mommy Kudos Fans {smile}.
I understand the appeal for bloggers to boost their numbers with joint giveaways or blog hops or asking other bloggers to follow you for return follows, however I’ve decided that for me and Mommy Kudos that I am going to refrain from these things from now on. So what am I going to do? And what ways will I choose to get more exposure for Mommy Kudos so that the right people know that I’m here and what I’m about? Let me share:
Giveaways
I’ve decided to limit the giveaways I do on Mommy Kudos. I’ve been doing a lot {too many} and they are a lot of work. They take up a bunch of time that I feel could be better spent on great content {this mom of 6 has quite a lot to share}. I will do giveaways when I feel like it is a really great product that I don’t want you to miss.
Joint Giveaways for Followers
I simply will not do these unless it’s for a company that I am working with in conjunction with other bloggers that I really believe in and want you to be aware of. I will not do one just to get a bunch of quick likes and follows.
SEO
I am loving learning about SEO {Search Engine Optimization} and am thrilled that there are ways to get key words about the things I write about to show up closer to the top on search engines. I will pursue this method of gaining readers because I feel it is a great way to bring my content to those who are truly looking for it.
Community
I am so thrilled at how blogging and social media has allowed me to meet some incredible people that I have developed relationships with and now consider friends. I will continue to build my community and reach out to other bloggers and online friends. I feel that any platform I have is so that I can serve others with the knowledge and abilities that I have been given. I want to serve others by promoting other bloggers and companies that I believe in.
Content
Like I said above, I believe my platform and blogging is a way for me to serve you and because of that I want to share what is on my heart, what I have learned that may help you and resources that you may want/need to have. This is pretty much my mission for Mommy Kudos. To serve you.
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So how about you? I know it can seem like a sloooowwww climb when you are a smaller blogger and it’s really tempting to work the system to get followers quickly. What are your standards for yourself in gaining a readership?
If you want to learn from some great bloggers about building your readership {most of them did it the old school way} then check out some of my favorites:
Blogging With Amy – her site will will help you start your own blog or website. She also shares tips, tools and tutorials that will help you improve the one you’ve got.
ProBlogger – Ways to make money blogging
SavvyBlogging – Lots of tips and advice
SITS Girls – Tons of tips and support for bloggers {great place to make friends too!}